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You're here: Home » Oracle

10 Myths About Predictive Analytics

December 15, 2020 by Angela Hausman

social media analytics

Business is tough and competition is brutal in a world where the internet expands your competition … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Coke, IBM, Oracle, predictive analytics, SAP, SAS, TechRadar

Mind the Gaps: Gaps in Digital Marketing Integration

March 20, 2015 by Angela Hausman

customer journey map

Marketing integration is a key factor in optimizing market performance, yet a recent study of nearly … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: content marketing, customer journey, digital marketing, digital marketing integration, econsultancy, Oracle

Is Your Data Taking the 5th? Use Analytics to Make Data Talk

November 14, 2014 by Angela Hausman

social media analytics

Some businesses struggle with the basics of social media analytics -- getting past measuring likes, … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: descriptive analytics, Hadoop, IBM, Modeler, Oracle, predictive analytics, SAP, SAS, SPSS

37 Social Analytics Tools

July 21, 2014 by Angela Hausman

social media analytics

I created a list of the top social analytics tools on list.ly and, because it's crowdsourced, the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Adobe, IBM, Oracle, Salesforce.com, SAP, SAS, social analytics tools, social media analytics, social media analytics tools


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