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10 Myths About Predictive Analytics

December 15, 2020 by Angela Hausman Leave a Comment

social media analytics

Business is tough and competition is brutal in a world where the internet expands your competition … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Coke, IBM, Oracle, predictive analytics, SAP, SAS, TechRadar

Mind the Gaps: Gaps in Digital Marketing Integration

March 20, 2015 by Angela Hausman

customer journey map

Marketing integration is a key factor in optimizing market performance, yet a recent study of nearly … [Read more...]

Filed Under: Content Marketing, Customer Relationship Management, Marketing Strategy Tagged With: content marketing, customer journey, digital marketing, digital marketing integration, econsultancy, Oracle

Is Your Data Taking the 5th?

November 14, 2014 by Angela Hausman

social media analytics

Some businesses struggle with the basics of social media analytics -- getting past measuring likes, … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: descriptive analytics, Hadoop, IBM, Modeler, Oracle, predictive analytics, SAP, SAS, SPSS

37 Social Analytics Tools

July 21, 2014 by Angela Hausman

social media analytics

I created a list of the top social analytics tools on list.ly and, because it's crowdsourced, the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Adobe, IBM, Oracle, Salesforce.com, SAP, SAS, social analytics tools, social media analytics, social media analytics tools

7 Steps in Predictive Analytics: Moving Beyond the Conversion Funnel

January 23, 2014 by Angela Hausman

marketing funnel

Digital marketing (or internet marketing) reached an inflection point about a year ago. It grew up … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: descriptive analytics, Eloqua, Forbes, Lattice, Marketo, mindjet, Oracle, predictive analytics conversion funnel, Salesforce, SAS, SPSS

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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