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Optimizing ROI with the Right Metrics

October 4, 2016 by Angela Hausman

marketing data management

Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]

Filed Under: Analytics in Action, consumer experience, Marketing Strategy Tagged With: goals, Marketing Strategy, metrics, objectives, optimizing ROI

The 5 Deadly Sins of Marketing

June 29, 2012 by Angela Hausman

metrics guide success

Actually, this post comes from a question I was asked last night at a startup event in DC -- What … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: analyze, brand, market planning, marketing, marketing mistakes, Marketing Strategy, metrics, objectives, positioning, target market

What Is Social Media Marketing? 5 Things Social Media Marketing Is NOT

May 1, 2012 by Angela Hausman

getting your message heard

What is Social Media Marketing? That's a stupid question, you say.  Of course I know what social … [Read more...]

Filed Under: Facebook Business Marketing, Social Media Marketing Tagged With: advertising, channel, objectives, social media, social media marketing, Social network, strategy

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.