MKT Maven

At the intersection of marketing and digital media

marketing data management

Optimizing ROI with the Right Metrics

Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to evaluate employees, as well as the way the market evaluates firms. Optimizing ROI Return on Investment is a function of both the returns from business activities and the cost of those activities. So,...
Read More

Enjoy this blog? Please spread the word :)

Follow by Email