Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]
The 5 Deadly Sins of Marketing
Actually, this post comes from a question I was asked last night at a startup event in DC -- What … [Read more...]
What Is Social Media Marketing? 5 Things Social Media Marketing Is NOT
What is Social Media Marketing? That's a stupid question, you say. Of course I know what social … [Read more...]
How To Create a Marketing Plan: Part 2.
My prior post covered the first half on How to Create A Marketing Plan. Today, I'm covering the … [Read more...]
Listening in Social Media
I've been working all day on a presentation for the DC chapter of AMA. The topic is listening in … [Read more...]
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