MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Growth Tools
  • Insights
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » nvivo

Why Predictive Analytics is Better than Stuffing with Turkey

November 24, 2014 by Angela Hausman

predictive analytics

Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy Tagged With: correlation, data mining, descriptive analytics, hyperresearch, marketing, nvivo, predictive analytics, predictive model, social media performance, social networks, spurious correlation

Social Media Analytics: Sentiment Analysis

June 28, 2013 by Angela Hausman

sentiment analysis

I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, Chatterbox, hyperresearch, IBM, marketing, nvivo, Radian6, SAAS, Salesforce.com, SAS, sentiment analysis, social media, social media analytics, Trackur, ViralHeat

Social Media as Market Research

February 12, 2013 by Angela Hausman

social media market research

Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Social Media Marketing Tagged With: California Tortilla, consumers, facebook, Google, hyperresearch, market research, nvivo, Radian6, social media, SPSS, Trackr, twitter

Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy

September 14, 2010 by Angela Hausman

social media listening

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy.  Even if … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analyze data, categorize data, complaint handling, complaints, customer satisfaction, customer service, effective listening, empowerment, hyperresearch, listening, listening post, marketing, marketing communication, marketing dashboard, Marketing Strategy, nvivo, reward employees, satisfaction levels, self service technologies, social media, social networks, SPSS, superior service, unstructured data

Marketing Analytics with SPSS

September 8, 2010 by Angela Hausman

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: AMOS, business intelligence, CLV, Cognos, constructs, customer lifetime value, data collection, data mining, discriminant, excel, graphs, hyperresearch, key performance indicators, logit, marketing, Marketing Analytics, marketing dashboards, nvivo, predictive analytics, regression, SPSS, structural equation modeling, survey, text analysis

Connect with us:

MarketingLetterBuild a BrandGoogle+LinkedIN

Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.