Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]
Social Media Analytics: Sentiment Analysis
I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing … [Read more...]
Social Media as Market Research
Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]
Listening in Social Media
I've been working all day on a presentation for the DC chapter of AMA. The topic is listening in … [Read more...]
Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy
Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. Even if … [Read more...]
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