nvivo Archives

Why Predictive Analytics is Better than Stuffing with Turkey

November 24, 2014 by Angela Hausman

Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]

Social Media Analytics: Sentiment Analysis

June 28, 2013 by Angela Hausman

I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing … [Read more...]

Social Media as Market Research

February 12, 2013 by Angela Hausman

Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]

Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy

September 14, 2010 by Angela Hausman

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. Even if … [Read more...]

Marketing Analytics with SPSS

September 8, 2010 by Angela Hausman

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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