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Brand Strategy 101

July 28, 2014 by Angela Hausman

What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: 1984, Apple, brand, brand marketing, Cultural Branding, David Aaker, Douglas Holt, Forbes, George Orwell, Huffington Post, Iconic Brands, Inc., McDonalds, Nike, Starbucks, The Marlboro Man, Tiger Woods

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