MKT Maven

At the intersection of marketing and digital media

visual storytelling

Visual Storytelling in Content Marketing

Look at these cute dogs. Doesn’t the image make you wonder what led up to this tender moment? That’s the power of visual storytelling — your mind instantly gravitates to the image and it stays with you. Doesn’t this image make you want to read on to see what happened between ...
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social analytics suck

7 Reasons Why Social Media Analytics Suck

Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying to make sense of their social media marketing efforts because they lacked metrics for systematic assessment. Today, businesses fare much better with social media analytics from Pinterest, Facebook, Twit...
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