Rolling out new products is always an exciting milestone in business. It signifies that you’re … [Read more...]
Product Development and Customer Relationship Management
There was an interesting program on NPR radio today discussing whether companies purposely create … [Read more...]
New Product Development: Foundations in Business and Design
Big businesses, with notable exceptions like Intel, have become risk-averse when it comes to new … [Read more...]
Marketing Has No Definition and No Rules?
Really? Marketing has no rules and no definition. That's from a post I recently read on AdAge -- … [Read more...]
Building a Sound Marketing Strategy
Definition of marketing According to the American Marketing Association's new definition written … [Read more...]