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Why Your Digital Marketing is Failing? Guide to Improving Performance

September 25, 2020 by Angela Hausman

digital marketing is failing

Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what … [Read more...]

Filed Under: Marketing Strategy Tagged With: digital marketing is failing, Google Analytics, market performance, monitoring, personas, targeting

4 Reasons Your Product Isn’t Selling and What to Do About it

July 14, 2020 by Angela Hausman

product sales dropped

As a good product manager, you routinely monitor key metrics that track the performance of your … [Read more...]

Filed Under: Analytics in Action, What's working Tagged With: metrics, monitoring, product sales, product sales dropped

Successful Business Growth Tips

July 9, 2019 by Angela Hausman

business growth

So, your business consecutively met its target goals year in/ year out, and you have perfected the … [Read more...]

Filed Under: Marketing Strategy Tagged With: business growth, evaluation, market planning, market sensing, monitoring, planning, technology

Analytics, Listening, and Influencers in Social Media

February 25, 2013 by Angela Hausman

content marketing

I learned a lot of stuff last week at Social Media Week - 2013. And, I saw some cool tools demoed. … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analytics, influencers, influencers in social media, monitoring, social media, Traackr, Trackur

Hierarchy of Effects: Monitoring and Maximizing Your Marketing Efforts

April 26, 2011 by Angela Hausman

The hierarchy of effects is: Marketing term for the sequence of five steps a consumer passes … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: decision making, hierarchy of effects, Marketing Research, monitoring, ROI, social media

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.