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Why Your Digital Marketing is Failing? Guide to Improving Performance

September 25, 2020 by Angela Hausman

digital marketing is failing

Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what … [Read more...]

Filed Under: Marketing Strategy Tagged With: digital marketing is failing, Google Analytics, market performance, monitoring, personas, targeting

4 Reasons Your Product Isn’t Selling and What to Do About it

July 14, 2020 by Angela Hausman

product sales dropped

As a good product manager, you routinely monitor key metrics that track the performance of your … [Read more...]

Filed Under: Analytics in Action, What's working Tagged With: metrics, monitoring, product sales, product sales dropped

Successful Business Growth Tips

July 9, 2019 by Angela Hausman

business growth

So, your business consecutively met its target goals year in/ year out, and you have perfected the … [Read more...]

Filed Under: Marketing Strategy Tagged With: business growth, evaluation, market planning, market sensing, monitoring, planning, technology

Analytics, Listening, and Influencers in Social Media

February 25, 2013 by Angela Hausman

content marketing

I learned a lot of stuff last week at Social Media Week - 2013. And, I saw some cool tools demoed. … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analytics, influencers, influencers in social media, monitoring, social media, Traackr, Trackur

Back to Marketing Basics: Market Research in the Social Media Age

December 28, 2012 by Angela Hausman

market research

Market research is often undervalued in companies and is often one of the first things eliminated … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: facebook, Google, Google Alerts, market research, marketing basics, marketing intelligence, marketing opportunities, monitoring, Pagemodo, Radian6, twitter

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digital marketing strategy

Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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