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Hierarchy of Effects: Monitoring and Maximizing Your Marketing Efforts

March 13, 2023 by Angela Hausman 13 Comments

hierarchy of effects

The hierarchy of effects may sound foreign to most marketers but it is a: Marketing term for the … [Read more...]

Filed Under: Marketing Strategy Tagged With: decision making, hierarchy of effects, Marketing Research, monitoring, ROI, social media

Why Your Digital Marketing is Failing? Guide to Improving Performance

September 25, 2020 by Angela Hausman

digital marketing is failing

Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what … [Read more...]

Filed Under: Marketing Strategy Tagged With: digital marketing is failing, Google Analytics, market performance, monitoring, personas, targeting

4 Reasons Your Product Isn’t Selling and What to Do About it

July 14, 2020 by Angela Hausman

product sales dropped

As a good product manager, you routinely monitor key metrics that track the performance of your … [Read more...]

Filed Under: Analytics in Action, What's working Tagged With: metrics, monitoring, product sales, product sales dropped

Successful Business Growth Tips

July 9, 2019 by Angela Hausman

business growth

So, your business consecutively met its target goals year in/ year out, and you have perfected the … [Read more...]

Filed Under: Marketing Strategy Tagged With: business growth, evaluation, market planning, market sensing, monitoring, planning, technology

Analytics, Listening, and Influencers in Social Media

February 25, 2013 by Angela Hausman

content marketing

I learned a lot of stuff last week at Social Media Week - 2013. And, I saw some cool tools demoed. … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analytics, influencers, influencers in social media, monitoring, social media, Traackr, Trackur


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.