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5 Tips for Creating a Super Super Bowl Ad or Did I Just Waste $5 Million?

March 8, 2017 by Angela Hausman

super bowl ad

As you can see from the chart above, the average cost for a 30-second Super Bowl Ad grows … [Read more...]

Filed Under: Marketing Strategy, What's working Tagged With: Brandwatch, customer value, Gary Vaynerchuk, goals, monitor, super bowl

5 Tips for Generating ROI from Digital Marketing: Measure, Monitor, Improve

February 21, 2017 by Angela Hausman

generating roi from digital marketing

Do you feel you're not generating enough ROI from digital marketing efforts? Or, worse, do you not … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: content marketing, conversion funnel, digital marketing, Google Analytics, monitor, ROI, SEO

Back to School; 5 Elements Bring Your Brand Back to Marketing Basics

August 23, 2016 by Angela Hausman

back to marketing basics

If you're like me, your newsfeed is full of those back-to-school pictures everyone snaps to … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: back to marketing basics, Innovation Marketing, marketing, marketing basics, measure, monitor, personas, satisfaction, segmentation


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.