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connected consumer

Brian Solis and the Connected Consumer

Last week we sat down with Brian Solis after his Keynote at DC Week. He discussed the connected consumer in his address, highlighting challenges inherent in the transformation of consumers’ use of technology. We discussed these connected consumers and his new book, The End of Business as Usual...
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Pinterest Analytics

Marketing Analytics for Social Media

Businesses are flocking to social media, but many have concerns regarding the use of this technology and question its utility as part of their marketing strategy. Some have avoided implementing a strategy for social media; taking a wait and see attitude before adding social media to their marketing...
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