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Are Your Management Styles Killing Your Business or Increasing Performance

December 24, 2020 by Angela Hausman Leave a Comment

management style and innovation

Your management styles can kill your business; dragging down efforts to grow the business and … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: exponential organizations, Innovation Marketing, management style, Microsoft, MIT, P&G, Salim Ismail, self-managed teams

How To Create An Adaptive Marketing Campaign Using Office 365

December 27, 2016 by Angela Hausman

adaptive marketing

We're all familiar with traditional marketing -- the kind of one-size fits all marketing approach … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: adaptive marketing, Microsoft, office 365, segmentation, traditional marketing

5 Marketing Trends to Master

June 1, 2016 by Angela Hausman

marketing trends to master

While 2016 is half over, mastering these marketing trends from Microsoft (see infographic below) … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: Adobe, advertising, Information Week, IoT, marketing trends, Microsoft, traditional media, wearables

5 Hacks for Brand Strategy Success in the Digital Age

March 11, 2015 by Angela Hausman

building your brand in the digital age

Before we get started with today's discussion on brand strategy, let's first agree on a definition … [Read more...]

Filed Under: Back to Marketing Basics, Customer Relationship Management, Marketing Strategy Tagged With: Apple, brand, brand strategy, California Tortilla, Coke, Ford, Microsoft, Taylor Swift, traditional media versus new media

Building Understanding from Text Analytics

December 8, 2013 by Angela Hausman

using big data to make money

I made my New Year's resolutions early this year and am trying to actually KEEP them. While I don't … [Read more...]

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: building understanding from text analytics, Disney, market performance, marketing communication, Microsoft, Samsung, social media

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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