Michael Stelzner was gracious enough to visit my social media class at Howard University this week … [Read more...]
Marketing, Influence, and Sustainability
Sustainability is one of the hottest terms in business today. According to Wikipedia, … [Read more...]
Social Media Hierarchy of Effects: Maximize Your ROI
I've been working on a major submission to the Journal of Marketing, the premier marketing journal … [Read more...]
Influence Makes Your Social Media Marketing Strategy Work
Face it - influence makes your social media marketing strategy work. Influence gives your content … [Read more...]