As a good product manager, you routinely monitor key metrics that track the performance of your … [Read more...]
Definition of Marketing Series: Definition of Marketing Strategy
This installment of the Definition of Marketing Series looks at the definition of marketing … [Read more...]
Is Big Data Creating Big Problems for Marketing?
Recently, a rash of articles blame big data for everything that's bad with business. In some … [Read more...]
What is a Marketing Funnel? Improve Efficiency and Jack Up ROI
Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses … [Read more...]
Optimizing ROI with the Right Metrics
Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]