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    • Resume – Angela Hausman, PhD
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What is a Marketing Funnel? Improve Efficiency and Jack Up ROI

November 29, 2016 by Angela Hausman

marketing funnel

Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses … [Read more...]

Filed Under: Customer Relationship Management, Marketing Analytics, Marketing Strategy Tagged With: conversion rate, market performance, marketing funnel, metrics, ROI

Optimizing ROI with the Right Metrics

October 4, 2016 by Angela Hausman

marketing data management

Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]

Filed Under: Analytics in Action, consumer experience, Marketing Strategy Tagged With: goals, Marketing Strategy, metrics, objectives, optimizing ROI

Google Analytics REALLY Ruined Marketing?

September 27, 2016 by Angela Hausman

ruined marketing

That's the contention by Samuel Scott on TechCrunch today, that Google Analytics ruined … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: Google Analytics, marketing, Marketing Strategy, metrics, Techcrunch

Drive Massive Growth with Human Machine Customer Insights

September 15, 2016 by Angela Hausman

building customer insights

Developing customer insights, then using them as the core for strategic planning is the key to high … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, BCG, CMO, human machine, metrics

4 Stops Along the ROAD to Digital Marketing Success

July 14, 2016 by Angela Hausman

road to digital marketing success

4 stops along the road to digital marketing success It is a no-brainer that businesses should … [Read more...]

Filed Under: Content Marketing, Marketing Analytics, Marketing Strategy Tagged With: analytics, Avinash Nair, content marketing, digital marketing, metrics, road to digital marketing, SEO, social media

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.