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4 Reasons Your Product Isn’t Selling and What to Do About it

July 14, 2020 by Angela Hausman

product sales dropped

As a good product manager, you routinely monitor key metrics that track the performance of your … [Read more...]

Filed Under: Analytics in Action, What's working Tagged With: metrics, monitoring, product sales, product sales dropped

Definition of Marketing Series: Definition of Marketing Strategy

April 30, 2020 by Angela Hausman

definition of marketing series

This installment of the Definition of Marketing Series looks at the definition of marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: KPI, Marketing Strategy, metrics, perceptual maps, product-market grids, SWOT, target markets

Is Big Data Creating Big Problems for Marketing?

December 1, 2016 by Angela Hausman

big data causes big problems

Recently, a rash of articles blame big data for everything that's bad with business. In some … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, big data, clean data, decision making, marketing, metrics

What is a Marketing Funnel? Improve Efficiency and Jack Up ROI

November 29, 2016 by Angela Hausman

marketing funnel

Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses … [Read more...]

Filed Under: Marketing Strategy Tagged With: conversion rate, market performance, marketing funnel, metrics, ROI

Optimizing ROI with the Right Metrics

October 4, 2016 by Angela Hausman

marketing data management

Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]

Filed Under: Analytics in Action, consumer experience, Marketing Strategy Tagged With: goals, Marketing Strategy, metrics, objectives, optimizing ROI

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.