metrics Archives - Page 2 of 7

What is a Marketing Funnel? Improve Efficiency and Jack Up ROI

November 29, 2016 by Angela Hausman

Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses … [Read more...]

Optimizing ROI with the Right Metrics

October 4, 2016 by Angela Hausman

Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]

Google Analytics REALLY Ruined Marketing?

September 27, 2016 by Angela Hausman

That's the contention by Samuel Scott on TechCrunch today, that Google Analytics ruined … [Read more...]

Drive Massive Growth with Human Machine Customer Insights

September 15, 2016 by Angela Hausman

Developing customer insights, then using them as the core for strategic planning is the key to high … [Read more...]

4 Stops Along the ROAD to Digital Marketing Success

July 14, 2016 by Angela Hausman

4 stops along the road to digital marketing success It is a no-brainer that businesses should … [Read more...]

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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