Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]
27 Resources for Assessing and Maximizing Social Media ROI
Marketing managers must develop a deep understanding of ROI (Return on Investment) for all their … [Read more...]
10 Tips For Making Money with Social Media
Turning a profit using social media, for some, is as elusive and rare as a white rhino. But, it … [Read more...]
4 Reasons Your Product Isn’t Selling and What to Do About it
As a good product manager, you routinely monitor key metrics that track the performance of your … [Read more...]
Definition of Marketing Series: Definition of Marketing Strategy
This installment of the Definition of Marketing Series looks at the definition of marketing … [Read more...]