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Marketing Analytics for Social Media

May 31, 2022 by Angela Hausman

Pinterest Analytics

Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, influencers, involvement, Marketing Analytics, Marketing Strategy, metrics, mobile marketing, ROI, social media conversion, social strategy, viral

27 Resources for Assessing and Maximizing Social Media ROI

February 17, 2021 by Angela Hausman

measuring ROI

Marketing managers must develop a deep understanding of ROI (Return on Investment) for all their … [Read more...]

Filed Under: Marketing Analytics Tagged With: AIDA, Google Analytics, marketing funnel, metrics, ROI, social media

10 Tips For Making Money with Social Media

October 8, 2020 by Angela Hausman

measuring ROI

Turning a profit using social media, for some, is as elusive and rare as a white rhino. But, it … [Read more...]

Filed Under: Marketing Strategy Tagged With: analytics, community, engagement, metrics, social media, social media marketing

4 Reasons Your Product Isn’t Selling and What to Do About it

July 14, 2020 by Angela Hausman

product sales dropped

As a good product manager, you routinely monitor key metrics that track the performance of your … [Read more...]

Filed Under: Analytics in Action, What's working Tagged With: metrics, monitoring, product sales, product sales dropped

Definition of Marketing Series: Definition of Marketing Strategy

April 30, 2020 by Angela Hausman

definition of marketing series

This installment of the Definition of Marketing Series looks at the definition of marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: KPI, Marketing Strategy, metrics, perceptual maps, product-market grids, SWOT, target markets

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.