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He Has a Great Personality: Using Digital Footprints to Segment Markets

February 23, 2015 by Angela Hausman

5-factor personality model

Isn't that the line when someone tries to fix you up with a blind date -- he or she has a great … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, digital footprint, messaging, persona, personality, Proceedings of the IEEE

Social Media Week – Analytics, Listening and Gadgets

February 20, 2013 by Angela Hausman

social media

Well, it's Social Media Week again and DC is one of the cities hosting events. I've been busy … [Read more...]

Filed Under: Marketing Strategy Tagged With: Branding, messaging, social media, social media analytics, social media week

10 Ways to Building Fan Engagement Using Messaging

March 5, 2012 by Angela Hausman

social media hierarchy of effects

Fan engagement is the name of the game on Facebook.  Not only does engagement build a community of … [Read more...]

Filed Under: Facebook Business Marketing Tagged With: algorithm, brand, engagement, facebook, fans, marketing, messaging


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.