A Facebook account is like the digital equivalent of a social security number—if you don't have one, … [Read more...]
Snackable Content Marketing Strategy
As a B2B marketer, I LOVE LinkedIn -- some of my best friends (and prospects) hang out there. So, … [Read more...]
Content Marketing: Traffic vs Conversion
I don't know. Maybe this is a chicken and egg argument (as in which came first, the chicken or the … [Read more...]
Content Marketing is Different: Traditional Media and Social Networking
Last week I posted results from a study of B2B marketers using content marketing in social media. … [Read more...]
Steve Jobs: The Movie, The Man, The Apple
For many of you, Steve Jobs IS Apple Computer. So, last night I went to see the new movie about … [Read more...]