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5 Secrets of Demand Marketing

April 29, 2015 by Angela Hausman

I guess before I can show you the 5 secrets of demand marketing, we should start by understanding … [Read more...]

Filed Under: Content Marketing, Customer Relationship Management, Marketing Analytics, Marketing Strategy Tagged With: analytics, content marketing, conversion funnel, customer journey, demand generation, demand marketing, engagement, Mashable, Onboardly, ROI, SEO, SERPs

4 Tips for Dominating Facebook

February 24, 2014 by Angela Hausman

A Facebook account is like the digital equivalent of a social security number—if you don't have one, … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy Tagged With: Clairol, dominating Facebook, facebook, Mashable, Olympics, Peter Drucker

Snackable Content Marketing Strategy

February 18, 2014 by Angela Hausman

As a B2B marketer, I LOVE LinkedIn -- some of my best friends (and prospects) hang out there. So, … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: content marketing strategy, Hubspot, infographic, linkedin, Mashable, snackable content marketing

Content Marketing: Traffic vs Conversion

January 6, 2014 by Angela Hausman

I don't know. Maybe this is a chicken and egg argument (as in which came first, the chicken or the … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: Adwords, content marketing, conversion, Hubspot, Kardasians, Mashable, Quicksprout, target marketing, traffic

Content Marketing is Different: Traditional Media and Social Networking

October 14, 2013 by Angela Hausman

social media marketing success

Last week I posted results from a study of B2B marketers using content marketing in social media. … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: content marketing, content marketing in social media, Disney, Dove, Geico, linkedin, marketing, Mashable, Social Media Today, traditional media

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Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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