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Customer Service: Getting Back to Marketing Basics

November 6, 2012 by Angela Hausman

content marketing

As bloggers, we all struggle over creating valuable content for our readers, but sometimes great … [Read more...]

Filed Under: Customer Relationship Management, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, consumer, customer, customer service, marketing, Marriott, Richard Branson, Undercover Boss, Virgin

Brand Image, PIVOT, and Paid PR

February 13, 2011 by Angela Hausman

Ask a Marketing Expert

Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: Aaron Batalion, Adobe, advertising, Amazon, Apple, brand, brand awareness, brand image, business inculabor, CNN, complaint handling, credibility, customer satisfaction, Disney, facebook, Groupon, influence, LiquidWeb, LivingSocial, loyalty, marketing, Marriott, metrics, Microsoft, new media, online reputation, PIVOT, positioning, pr, price, SEO, software, Target, target market, tech cocktail

Service Failure Destroys Your Marketing Strategy

August 12, 2010 by Angela Hausman

service failure

You've implemented your marketing strategy and things are going great.  However, you start noticing … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Media Marketing, Uncategorized Tagged With: complaints, dissatisfaction, Marketing Research, Marriott, retailers, retaliation, service, service failure, social networking, social networks, Verizon

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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