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Measuring the ROI of Social Media

If you’re not measuring the ROI of your social media campaigns (and digital marketing in general) using the right tools and metrics, you’re likely wasting your time and money. With the many recent updates to Google Analytics, enhanced metrics available on social media platforms, and chan...
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Using a Newsletter to Support Your Brand

Not everything you do to help make money blogging is done from your blog — some things are done offline to support your blogging success. And using a newsletter to support your brand is a great way to create engagement with blog visitors, drive traffic back to your sales page, remind subscribe...
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