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Social Media Marketing Success: Building a Sound Strategy

February 11, 2021 by Angela Hausman 2 Comments

build customer delight

To achieve social media marketing success, you must build a sound marketing strategy, which is a … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand obsessives, marketing, profitability, relationships, social media

Building a Stellar Brand: Marketing to a Successful Product

October 30, 2020 by Angela Hausman

rebranding your product

Building a stellar brand doesn't happen overnight and it certainly involves much more than crafting … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: brand, Branding, building a stellar brand, marketing, style guide

Cultural Gatekeepers are Disappearing: What That Means for Marketers

October 17, 2020 by Angela Hausman

cultural gatekeepers shut down protest

You may have never heard the term "cultural gatekeepers", but you've experienced the forces they … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: cultural gatekeepers, marketers, marketing, social communities, social media, traditional media

Digital Media and Marketing: Media and Marketing Aren’t Synonyms

September 1, 2020 by Angela Hausman

digital media and marketing

Digital media and marketing, even narrowing our focus to digital marketing, aren't synonymous. Just … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: 4P's, customer service, digital marketing, digital media, integrated marketing tactics, marketing, personas

Team Up with Great Marketing Software

May 17, 2019 by Angela Hausman

marketing software

As the boss, it’s this personal development you actively encourage and you are dedicated to seeing … [Read more...]

Filed Under: Marketing Strategy Tagged With: e-commerce, email marketing, marketing, marketing software

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.