Local businesses often feel like social media just isn't for them. That just isn't true and, in … [Read more...]
Measuring the ROI of Social Media
If you're not measuring the ROI of your social media campaigns (and digital marketing in general) … [Read more...]
Superior Customer Service: Getting Back to Marketing Basics
As bloggers, we all struggle with creating valuable content for our readers, but sometimes great … [Read more...]
The 8 Biggest Failures With Social Media Marketing
The 8 biggest failures with social media marketing efforts? Maybe you tried social media and didn't … [Read more...]
7 Ways to Make Sure Your Marketing Is LOVEABLE
Harvard professor, Gerald Zaltman (one of my old professors at Pitt), states that 95% of a purchase … [Read more...]