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Building Social Capital To Convert Your Social Media Connections

February 21, 2023 by Angela Hausman 11 Comments

Social media works by creating awareness of your brand among a broader audience and driving positive … [Read more...]

Filed Under: Social Media Marketing Tagged With: blogs, facebook, influence, marketing, product evangelists, social media, social networks

Definition of Marketing and Its Impact on Strategy

January 26, 2023 by Angela Hausman 8 Comments

definition of marketing series

The first in a series of videos on marketing and strategy is this video on the definition of … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, marketing, price, strategy

Integrating Social Media into Your Marketing Strategy

January 13, 2023 by Angela Hausman 11 Comments

digital marketing campaigns fail

Social media marketing strategy builds on marketing concepts critical for the success of your … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, communication strategies, contests, Dunkin Donuts, IMC, marketing, Marketing Strategy, promotion, sales, social media, social media marketing strategy, Social network

Big Brother Wants Your Social Network

November 29, 2022 by Angela Hausman

privacy, convenience, and marketing

Privacy is a growing concern among online users, despite reports that younger users don't care about … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: All Things Considered, community, marketing, NPR, Patriot Act, privacy

Why a Sad Puppy Face is a Great Marketing Strategy

November 23, 2022 by Angela Hausman

People go nuts for babies and puppies (kittens are pretty good, too). So, when you use a sad puppy … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: advertising message, brand image, great marketing, marketing, Pedigree, selective attention, socially responsible

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.