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You're here: Home » Marketing Strategy

Integrating Social Media into Your Marketing Strategy

January 13, 2023 by Angela Hausman 11 Comments

digital marketing campaigns fail

Social media marketing strategy builds on marketing concepts critical for the success of your … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, communication strategies, contests, Dunkin Donuts, IMC, marketing, Marketing Strategy, promotion, sales, social media, social media marketing strategy, Social network

How to Measure Marketing ROI

December 7, 2022 by Angela Hausman 8 Comments

roi of trade shows

No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]

Filed Under: Marketing Analytics Tagged With: advertising, attitude toward the brand, influence, market share, marketing effectiveness, marketing ROI, Marketing Strategy

Using a Product/ Market Grid for Successful Marketing Strategy

November 28, 2022 by Angela Hausman 23 Comments

ansoff matrix

A Product/ Market Grid is a marketing strategy tool used in the product aspect of marketing. … [Read more...]

Filed Under: Marketing Strategy Tagged With: marketing, Marketing Strategy, primary market, product market grid, success

Marketing Strategy for Thriving in a Bad Economy

October 15, 2022 by Angela Hausman

thriving in a bad economy

There's no denying the last 2 years were extremely difficult times for both individuals and … [Read more...]

Filed Under: Marketing Strategy Tagged With: bad economy, economic crisis, Marketing Strategy

Technology Changes and Their Impact on Your Marketing Strategy

October 12, 2022 by Angela Hausman

effective marketing channels

Technology changes abound and, if our grandparents (or great-grandparents) came back today, they … [Read more...]

Filed Under: Marketing Strategy Tagged With: marketing, Marketing Strategy, social media, target market, television advertising

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.