Developing a perceptual map is an important element in determining marketing strategy … [Read more...]
How to Use Neuromarketing in Your Business: Predicting Success
Neuromarketing is a relatively new marketing tool used to make strategic decisions and guide … [Read more...]
“I’m a Mac”: Using Brand Identity in Your Marketing Strategy
Not, I own a Mac or even I love my Mac, but I AM a Mac! The impact of the simple replacement of a … [Read more...]
Protect Your Business with a Social Media Policy
Creating a social media policy helps protect you from damage to your reputation and the failure of … [Read more...]
4th and Goal Setting: Monitoring, and Achieving Your Goals
Setting the right goals directs activities toward tactics that help in achieving your goals. The … [Read more...]
