Marketing Strategy Archives

Improve Your Marketing Strategy: Email Marketing and VoIP Solutions

October 27, 2020 by Angela Hausman 2 Comments

Even well-positioned brands with solid marketing results need to revise and update their strategies … [Read more...]

How to Build a Perceptual Map That Explodes Your ROI

October 16, 2020 by Angela Hausman 28 Comments

Developing a perceptual map is an important element in determining marketing strategy … [Read more...]

5 Essential Steps to Creating a Successful E-Commerce Business

July 17, 2020 by Angela Hausman

Starting and running a successful e-commerce business may seem a little complicated. Although … [Read more...]

Marketing Strategy: Are the 4P’s of Marketing Obsolete?

May 18, 2020 by Angela Hausman

Since the dawn of marketing time, the 4P's formed the nexus of the marketing strategy we teach … [Read more...]

Definition of Marketing Series: Definition of Marketing Strategy

April 30, 2020 by Angela Hausman

This installment of the Definition of Marketing Series looks at the definition of marketing … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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