I'm as guilty as my fellow bloggers in treating digital analytics as if it's a different animal … [Read more...]
Hierarchy of Effects: Monitoring and Maximizing Your Marketing Efforts
The hierarchy of effects is: Marketing term for the sequence of five steps a consumer passes … [Read more...]
Marketing Research: What’s Your Part Worth?
Using conjoint analysis, companies can now answer that question. Most … [Read more...]
Marketing Strategy Last Week and Upcoming
As I normally do on Sundays, this post will recap marketing strategies and social marketing topics … [Read more...]
The Social Media Is A Joke
Recently, there's been a heated discussion on the marketing and communication board of LinkedIn … [Read more...]
Follow us for the best of the web!