MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
    • Marketing Strategy
    • Social Media Marketing
    • Marketing Analytics
    • Back to Marketing Basics
    • Customer Relationship Management
    • Innovation Marketing
    • consumer experience
    • e-commerce
    • Entrepreneurship 101
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » Marketing Research

Marketing Research: What’s Your Part Worth?

November 30, 2022 by Angela Hausman 15 Comments

what's your part worth

Imagine you work for a company in their development department and your job involves developing a … [Read more...]

Filed Under: Innovation Marketing Tagged With: conjoint analysis, Marketing Research, over-engineering

Hierarchy of Effects: Monitoring and Maximizing Your Marketing Efforts

April 26, 2011 by Angela Hausman

The hierarchy of effects is: Marketing term for the sequence of five steps a consumer passes … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: decision making, hierarchy of effects, Marketing Research, monitoring, ROI, social media


Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.