The hierarchy of effects is: Marketing term for the sequence of five steps a consumer passes … [Read more...]
Marketing Research: What’s Your Part-Worth?
Want to know what the part-worth of a feature? This is a critical question in marketing research … [Read more...]
Marketing Strategy Last Week and Upcoming
As I normally do on Sundays, this post will recap marketing strategies and social marketing topics … [Read more...]
The Social Media Is A Joke
Recently, there's been a heated discussion on the marketing and communication board of LinkedIn … [Read more...]
Service Failure Destroys Your Marketing Strategy
You've implemented your marketing strategy and things are going great. However, you start noticing … [Read more...]