The hierarchy of effects is: Marketing term for the sequence of five steps a consumer passes … [Read more...]
Marketing Research: What’s Your Part-Worth?
Want to know what the part-worth of a feature? This is a critical question in marketing research … [Read more...]
The Social Media Is A Joke
Recently, there's been a heated discussion on the marketing and communication board of LinkedIn … [Read more...]
Service Failure Destroys Your Marketing Strategy
You've implemented your marketing strategy and things are going great. However, you start noticing … [Read more...]
Social Media Friday: Its FUN… its FREE… its FRIDAY
Ask a Marketing Expert takes place today from 10 am to 4 pm at http://Facebook.com/angela.hausman. … [Read more...]