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4th and Goal Setting: Monitoring, and Achieving Your Goals

April 3, 2023 by Angela Hausman 6 Comments

goal striving

Setting the right goals directs activities toward tactics that help in achieving your goals. The … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: goal setting, goals, marketing, marketing plan, Marketing Strategy, strategic plan

Marketing Plan: the Key to Successful Marketing Strategy

December 13, 2022 by Angela Hausman

sustainable competitive advantage

We've all heard tales of businesses formed without a marketing plan or with one that fits on a … [Read more...]

Filed Under: Marketing Strategy Tagged With: 5 forces model, e-commerce, GDP, goals, hyper competition, marketing plan, situation analysis, strategic planning, SWOT

Marketing Indieworld is a Great Marketing Tool Even if you’re not an Author

May 22, 2019 by Angela Hausman

We wrote Marketing Indieworld specifically to help my author friends who have little experience or … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: content marketing, content marketing framework, marketing plan, SEO, website

15 Resolutions for a Successful 2017: New Year; New Digital Marketing Strategy

January 3, 2017 by Angela Hausman

digital marketing strategy for 2017

If you're like me, you're (finally) back in the office today with a few extra pounds and a depleted … [Read more...]

Filed Under: Marketing Strategy Tagged With: content marketing, digital marketing strategy, marketing plan, Marketing Strategy, Smart Insights


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.