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Marketing Indieworld is a Great Marketing Tool Even if you’re not an Author

May 22, 2019 by Angela Hausman

We wrote Marketing Indieworld specifically to help my author friends who have little experience or … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: content marketing, content marketing framework, marketing plan, SEO, website

15 Resolutions for a Successful 2017: New Year; New Digital Marketing Strategy

January 3, 2017 by Angela Hausman

digital marketing strategy for 2017

If you're like me, you're (finally) back in the office today with a few extra pounds and a depleted … [Read more...]

Filed Under: Marketing Strategy Tagged With: content marketing, digital marketing strategy, marketing plan, Marketing Strategy, Smart Insights

4th and Goal Setting: Monitoring, and Achieving Your Goals

October 19, 2011 by Angela Hausman

goal striving

After working with small businesses for 25 years and teaching students marketing strategy for almost … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: goal setting, goals, marketing, marketing plan, Marketing Strategy, strategic plan

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan

Marketing Planning the Key to Successful Marketing Strategy

February 2, 2011 by Angela Hausman

sustainable competitive advantage

We've all heard tales of businesses formed without a marketing plan or with one that fits on a … [Read more...]

Filed Under: Marketing Strategy Tagged With: 5 forces model, consumers, culture, decision making, e-commerce, GDP, goals, hyper competition, marketing, marketing plan, Marketing Strategy, Porter, situation analysis, social media, strategic planning, SWOT

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.