When a business owner repeats the strategies everyone else uses, they don't give customers a reason … [Read more...]
A Marketing Mix Strategy That Delivers Guaranteed Profits
Whether you follow the 4Ps classically used to define your marketing mix or 7Ps or 5 Ps or 4 Es or … [Read more...]
Marketing Has No Definition and No Rules?
Really? Marketing has no rules and no definition. That's from a post I recently read on AdAge -- … [Read more...]
Adding a Content Strategy to Your Marketing Mix for Success
Just a year or so ago, the words content strategy were basically unknown and we didn't even talk … [Read more...]
Marketing Mix Model: Back to Marketing Basics
I hope you're enjoying my series on Back to Marketing Basics as much as I am. Not only are marketing … [Read more...]