marketing funnel Archives

Yes, B2B Content Marketing WORKS

April 18, 2017 by Angela Hausman

I get this quizzical look when I pitch content marketing to my B2B clients all the time. The implied … [Read more...]

What is a Marketing Funnel? Improve Efficiency and Jack Up ROI

November 29, 2016 by Angela Hausman

Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses … [Read more...]

Is Customer Journey an Exciting New Concept or Industry Hype?

March 4, 2015 by Angela Hausman

You've probably seen the concept of a customer journey in most progressive blogs featuring digital … [Read more...]

Content Marketing Throughout the Marketing Funnel

October 15, 2014 by Angela Hausman

I found the following infographic on content marketing throughout the marketing funnel from Smart … [Read more...]

Should We Ditch the Marketing Funnel?

May 8, 2014 by Angela Hausman

Marketing is a really young discipline -- only about 80 years old. And, in all that time, the … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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