I found the infographic at the bottom of this post highlighting content marketing throughout the … [Read more...]
Yes, B2B Content Marketing WORKS
I get this quizzical look when I pitch content marketing to my B2B clients all the time. The implied … [Read more...]
What is a Marketing Funnel? Improve Efficiency and Jack Up ROI
Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses … [Read more...]
Should We Ditch the Marketing Funnel?
Marketing is a really young discipline -- only about 80 years old. And, in all that time, the … [Read more...]
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