Marketing managers must develop a deep understanding of ROI (Return on Investment) for all their … [Read more...]
Content Marketing Funnel: Matching Content to the Consumer Journey
I found the infographic at the bottom of this post highlighting content marketing throughout the … [Read more...]
What is a Marketing Funnel? Improve Efficiency and Jack Up ROI
Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses … [Read more...]
Should We Ditch the Marketing Funnel?
Marketing is a really young discipline -- only about 80 years old. And, in all that time, the … [Read more...]
