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You're here: Home » marketing dashboards

Marketing Analytics with SPSS or Managing Data for Insights

October 31, 2022 by Angela Hausman

social analytics suck

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics Tagged With: business intelligence, Cognos, data mining, marketing dashboards, predictive analytics, SPSS, text analysis

Marketing Dashboards Track Marketing Strategy Success

March 23, 2022 by Angela Hausman

designing marketing dashboards

Accountability. Marketing dashboards provide metrics you need to effectively manage your brand and … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand development index, Cognos, customer satisfaction, Demand Metric, marketing dashboards


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