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Building Understanding from Text Analytics

December 8, 2013 by Angela Hausman

using big data to make money

I made my New Year's resolutions early this year and am trying to actually KEEP them. While I don't … [Read more...]

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: building understanding from text analytics, Disney, market performance, marketing communication, Microsoft, Samsung, social media

Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy

September 14, 2010 by Angela Hausman

social media listening

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy.  Even if … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analyze data, categorize data, complaint handling, complaints, customer satisfaction, customer service, effective listening, empowerment, hyperresearch, listening, listening post, marketing, marketing communication, marketing dashboard, Marketing Strategy, nvivo, reward employees, satisfaction levels, self service technologies, social media, social networks, SPSS, superior service, unstructured data

The Social Media Is A Joke

September 6, 2010 by Angela Hausman

social media analytics

Recently, there's been a heated discussion on the marketing and communication board of LinkedIn … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: community, fans, followers, linkedin, marketing communication, Marketing Research, ROI, social media, social networks, viral marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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