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All the News in Digital Marketing for This Week

August 12, 2020 by Angela Hausman

digital portfolio

News in Digital Marketing this week Marketing spend The first article for today's talk covering … [Read more...]

Filed Under: weekly recap of marketing Tagged With: email marketing, marketing budget, news in digital marketing, PPS, SEO, SMM, social media marketing

Money Matters: How to Use Your Marketing Budget Effectively

August 29, 2019 by Angela Hausman

marketing budget effectively

Small-to-medium businesses must remain competitive with new clients/customers while maintaining … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy, Social Media Marketing Tagged With: advertising, marketing budget, SEO, social media marketing, video marketing

Setting Your Marketing Budget: Sensitivity Analysis

May 6, 2014 by Angela Hausman

what is seo

In my last post, we talked about different strategies used to calculate your marketing budget. … [Read more...]

Filed Under: Marketing Analytics Tagged With: break even, contribution, marketing budget, predictive model, sensitivity analysis


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.