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Back to School; 5 Elements Bring Your Brand Back to Marketing Basics

August 23, 2016 by Angela Hausman

back to marketing basics

If you're like me, your newsfeed is full of those back to school pictures everyone snaps to … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: back to marketing basics, Innovation Marketing, marketing, marketing basics, measure, monitor, personas, satisfaction, segmentation

Product Pricing: Back to Marketing Basics

May 22, 2014 by Angela Hausman

pricing

Product pricing is a rather thorny issue that most of us deal with from time to time: How much … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy, Social Marketing Tagged With: Apple, Cialdini, HP, marketing basics, product pricing, service

Back to Marketing Basics: Market Research in the Social Media Age

December 28, 2012 by Angela Hausman

market research

Market research is often undervalued in companies and is often one of the first things eliminated … [Read more...]

Filed Under: Facebook Business Marketing, Google+, Marketing Strategy, Social Marketing Tagged With: facebook, Google, Google Alerts, market research, marketing basics, marketing intelligence, marketing opportunities, monitoring, Pagemodo, Radian6, twitter

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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