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How to Use Consumer Psychology to Increase ROI

January 4, 2021 by Angela Hausman 3 Comments

consumer psychology and ROI

Ever think about how consumer psychology affects buying decisions? There are really 2 schools of … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Consumer Journey, consumer psychology, digital marketing, facebook, Guerrilla Marketing, Increase Roi, influence, integrated marketing communications, Marketing Analytics

13 Keys to Success in Digital Marketing in a Single Map

November 24, 2020 by Angela Hausman 5 Comments

key to success in digital marketing

Humans are visual animals and we learn better from visual information than in writing. So, when I … [Read more...]

Filed Under: Marketing Strategy, social media tools, What's working Tagged With: digital advertising, Marketing Analytics, SEO, social media

Overcoming the Marketing Data Management Challenge

June 25, 2020 by Angela Hausman

marketing data management

Who would have imagined that digital marketers will still face challenges using their data to … [Read more...]

Filed Under: Analytics in Action Tagged With: actionable insights, Marketing Analytics, marketing data management

Translating Analytics to Action: Right Metrics, Right Time

November 10, 2016 by Angela Hausman

the role of predictive analytics

As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Harvard Business Review, Marketing Analytics, predictive analytics, translating analytics to action

What is Marketing? Why Is Marketing Education Failing to Produce Marketers

November 1, 2016 by Angela Hausman

what is marketing

I post a lot about digital marketing and marketing analytics on this site, so I think it's time to … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Analytics, Marketing Strategy Tagged With: digital marketing, market research, marketing, Marketing Analytics, what is marketing

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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