Marketing Analytics Archives

How to Use Consumer Psychology to Increase ROI

January 4, 2021 by Angela Hausman 3 Comments

Ever think about how consumer psychology affects buying decisions? There are really 2 schools of … [Read more...]

Overcoming the Marketing Data Management Challenge

June 25, 2020 by Angela Hausman

Who would have imagined that digital marketers will still face challenges using their data to … [Read more...]

Translating Analytics to Action: Right Metrics, Right Time

November 10, 2016 by Angela Hausman

As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]

What is Marketing? Why Is Marketing Education Failing to Produce Marketers

November 1, 2016 by Angela Hausman

I post a lot about digital marketing and marketing analytics on this site, so I think it's time to … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Follow us for the best of the web!