When a business owner repeats the strategies everyone else uses, they don't give customers a reason … [Read more...]
Back to Marketing Basics: Market Research in the Digital Age
Market research guides your marketing strategy and should underpin everything you do as a business. … [Read more...]
5 Elements to Build a Digital Marketing for Small Businesses
My focus on Market Maven is on mid-sized and high-growth startup businesses. In honor of Small … [Read more...]
What is Marketing? Why Is Marketing Education Failing to Produce Marketers
I post a lot about digital marketing and marketing analytics on this site, so I think it's time to … [Read more...]
Business Intelligence in a Digital World
In contrast to the pre-digital world, we're now drowning in data, creating an increasing need for … [Read more...]
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