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How a Detailed Marketing Plan Can Explode your Performance

November 3, 2020 by Angela Hausman Leave a Comment

detailed marketing plan

Running a business is great, but it can also be a minefield ready to take down the unsuspecting or … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: action plans, detailed marketing plan, environmental scan, market performance, ROI, SWOT

Why Your Digital Marketing is Failing? Guide to Improving Performance

September 25, 2020 by Angela Hausman

digital marketing is failing

Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what … [Read more...]

Filed Under: Marketing Strategy Tagged With: digital marketing is failing, Google Analytics, market performance, monitoring, personas, targeting

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

August 15, 2017 by Angela Hausman

moving visitor toward conversion

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: Adwords, content marketing, conversion funnel, facebook, Google Analytics, market performance, Marketing Strategy, ROI, strategy

More Than a Website: Digital Marketing

January 24, 2017 by Angela Hausman

more than a website

A website is a great starting point and an important centerpiece of your digital marketing efforts, … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: Customer Relationship Management, market performance, more than a website, SEO, SERPs

What is a Marketing Funnel? Improve Efficiency and Jack Up ROI

November 29, 2016 by Angela Hausman

marketing funnel

Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses … [Read more...]

Filed Under: Customer Relationship Management, Marketing Analytics, Marketing Strategy Tagged With: conversion rate, market performance, marketing funnel, metrics, ROI

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digital marketing strategy

Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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