market performance Archives

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

August 15, 2017 by Angela Hausman

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]

More Than a Website: Digital Marketing

January 24, 2017 by Angela Hausman

A website is a great starting point and an important centerpiece of your digital marketing efforts, … [Read more...]

What is a Marketing Funnel? Improve Efficiency and Jack Up ROI

November 29, 2016 by Angela Hausman

Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses … [Read more...]

The Psychology of Customer Decision-Making

July 12, 2016 by Angela Hausman

Ever wonder about the process of customer decision-making? Or, why you should care? In today's … [Read more...]

Content Marketing Analytics: Measure What Matters

March 18, 2015 by Angela Hausman

Content marketing analytics are critical for success. We know that. Yet, most (75% according to … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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