Using Twitter as a marketing tool makes sense for most brands. But, how do you do it right? The … [Read more...]
42 Ways to Build Social Proof, Trust, and Influence
Those who read this column frequently know my habit of finding great infographics and adding my 2 … [Read more...]
17 Tricks for Driving Traffic With Content Marketing
Earlier, I wrote a post about the myth of viral marketing -- the notion that you can plan for a … [Read more...]
Creating Facebook Engagement
Creating Facebook engagements is really challenging. When interviewed on MarketingProfs, here's what … [Read more...]
Relationships Trump Content as King
If you've been doing social media marketing or even thinking about doing social media marketing for … [Read more...]