Cheers had the right idea to harness social capital to drive business performance. Those regulars, … [Read more...]
Building Satisfying Relationships in the Digital Age
Last week I introduced a batch of new students to marketing and we discussed the notion that … [Read more...]
Handling Customer Complaints is Critical for Business Success
Handling customer complaints is a critical factor determining the long-term success of your … [Read more...]
Brand Image, PIVOT, and Paid PR
Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]