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Social Media Marketing is About Relationships: 3 Lessons

August 12, 2011 by Angela Hausman

Sometimes we forget that social media marketing is ALL about relationships -- that social networks … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: long term, profitability, relationships, social media marketing

How to Measure Marketing ROI

October 12, 2010 by Angela Hausman

No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: advertising, attitude toward the brand, brand image, brand strategy, consumer confidence, financial measures, influence, Innovation Marketing, long term, market share, marketing, marketing effectiveness, marketing metrics, marketing ROI, Marketing Strategy, profit, return on investment, return on marketing investment, ROMI, short term, social media, traditional advertising, value

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.