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42 Ways to Build Social Proof, Trust, and Influence

August 25, 2015 by Angela Hausman

social proof

Those who read this column frequently know my habit of finding great infographics and adding my 2 … [Read more...]

Filed Under: Marketing Strategy Tagged With: Cialdini, influence, liking, Mari Smith, scarcity, social proof, Taylor Swift

Weapons of Influence: Motivate for Money

July 24, 2012 by Angela Hausman

social media market research

Influence is the grease that makes your marketing work. Using the weapons of influence to market … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: authority, Cialdini, consistency, Hausman and Associates, influence, liking, reciprocity, scarcity, social proof

6 Weapons of Influence in Social Media

August 24, 2011 by Angela Hausman

A couple of weeks ago I discussed the first 3 weapons of influence and today I'd like to talk about … [Read more...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: ask a marketing expert, authority, brand, brand image, Cialdini, convert, influence, liking, Quora, scarcity, social media, Social network


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.