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Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance

August 9, 2017 by Angela Hausman

digital consumer behavior

We've talked a lot about using analytics to optimize performance. Today, I'd like to dive deeper in … [Read more...]

Filed Under: Marketing Strategy Tagged With: conversion funnel, digital consumer behavior, Google Analytics, landing pages, page speed, ROI

12 Steps to Being an Adwords Expert

March 1, 2016 by Angela Hausman

google adwords

Being an Adwords expert requires mastery of a number of skills -- marketing, analytics, … [Read more...]

Filed Under: Google Adwords Tagged With: Adwords, adwords expert, customer journey, landing pages, remarketing, ROI


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.