What makes social media analytics so complex? One word -- integration! Integrated social media … [Read more...]
5 Steps for Data-Driven Digital Marketing
I know I've said this before, but there are vast differences between traditional media and social … [Read more...]
The Art and Science of Social Media Analytics
Over the last couple of weeks, I've had numerous discussions with a new client regarding the art and … [Read more...]
Analyzing Big Data: Handling the Avalanche
The world of social media marketing is divided into 2 camps: Those drowning, with no hope of … [Read more...]
Building a Comprehensive Social Media Strategy
Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? … [Read more...]