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You're here: Home » KPI's

Integrated Social Media Analytics

June 3, 2014 by Angela Hausman

social media analytics

What makes social media analytics so complex? One word -- integration! Integrated social media … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Cognos, IBM Core Metrics, integrated social media metrics, KPI's

5 Steps for Data-Driven Digital Marketing That Improves Performance

April 30, 2014 by Angela Hausman

marketing funnel

I know I've said this before, but there are vast differences between traditional media and social … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Cognos, CoreMetrics, Data Driven Marketing, Jason Falls, KPI's, Omniture, ROI, social media, Social Media Examiner, social networking, SproutSocial, traditional marketing

The Art and Science of Social Media Analytics

March 5, 2014 by Angela Hausman

Over the last couple of weeks, I've had numerous discussions with a new client regarding the art and … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Jim Sterne, KPI's, market performance, ROI, social media analytics, vanity metrics

Analyzing Big Data: Handling the Avalanche

February 14, 2014 by Angela Hausman

metrics guide success

The world of social media marketing is divided into 2 camps: Those drowning, with no hope of … [Read more...]

Filed Under: Marketing Analytics Tagged With: analyzing big data, big data, GE, Google Analytics, KPI's, P&G, Toyota

Building a Comprehensive Social Media Strategy

October 6, 2013 by Angela Hausman

content marketing

Do you have a comprehensive social media strategy? Now, be honest. Do you REALLY have a … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: brand, content marketing, content marketing strategy, goals, KPI's, ROI, social media marketing, social media strategy

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.