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You're here: Home » KPI

6 Stages in the Digital Marketing Funnel: Lead Nurturing For ROI

October 12, 2020 by Angela Hausman

digital marketing funnel

I ran into this colorful infographic depicting the digital marketing funnel the other day and … [Read more...]

Filed Under: Marketing Strategy Tagged With: consumer decision-making, digital marketing, digital marketing funnel, Google Analytics, KPI, ROI

How To Monitor Social Media Strategy: Analytics

May 1, 2020 by Angela Hausman

advanced google analytics

So, you've got your social media marketing strategy in place and started working on posts and other … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: backlinks, data visualization, KPI, pagerank, SEO

Definition of Marketing Series: Definition of Marketing Strategy

April 30, 2020 by Angela Hausman

definition of marketing series

This installment of the Definition of Marketing Series looks at the definition of marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: KPI, Marketing Strategy, metrics, perceptual maps, product-market grids, SWOT, target markets

Social Media Analytics Tools Marketers Should Use According to NetBase

October 5, 2018 by Angela Hausman

kpi for success

As time marches on, social media becomes a more important part of doing business. Through social … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: analytics, KPI, NetBase, social media

A Digital Analytics Compass to Give Your Strategy Direction

February 24, 2016 by Angela Hausman

social media direction

You need digital analytics because, without appropriate metrics, your social media strategy … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: conversion funnel, digital analytics, digital compass, hyperresearch, IBM Cognos, KPI, Razor Social, Social Media Examiner

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.