I ran into this colorful infographic depicting the digital marketing funnel the other day and … [Read more...]
How To Monitor Social Media Strategy: Analytics
So, you've got your social media marketing strategy in place and started working on posts and other … [Read more...]
Definition of Marketing Series: Definition of Marketing Strategy
This installment of the Definition of Marketing Series looks at the definition of marketing … [Read more...]
Social Media Analytics Tools Marketers Should Use According to NetBase
As time marches on, social media becomes a more important part of doing business. Through social … [Read more...]
A Digital Analytics Compass to Give Your Strategy Direction
You need digital analytics because, without appropriate metrics, your social media strategy … [Read more...]