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6 Stages in the Digital Marketing Funnel: Lead Nurturing that Creates ROI

October 12, 2020 by Angela Hausman

digital marketing funnel

I ran into this colorful infographic depicting the digital marketing funnel the other day and … [Read more...]

Filed Under: Marketing Strategy Tagged With: consumer decision-making, digital marketing, digital marketing funnel, Google Analytics, KPI, ROI

How To Monitor Social Media Strategy: Analytics

May 1, 2020 by Angela Hausman

advanced google analytics

So, you've got your social media marketing strategy in place and started working on posts and other … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: backlinks, data visualization, KPI, pagerank, SEO

Definition of Marketing Series: Definition of Marketing Strategy

April 30, 2020 by Angela Hausman

definition of marketing series

This installment of the Definition of Marketing Series looks at the definition of marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: KPI, Marketing Strategy, metrics, perceptual maps, product-market grids, SWOT, target markets

Social Media Analytics Tools Marketers Should Use According to NetBase

October 5, 2018 by Angela Hausman

kpi for success

As time marches on, social media becomes a more important part of doing business. Through social … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: analytics, KPI, NetBase, social media

A Digital Analytics Compass to Give Your Strategy Direction

February 24, 2016 by Angela Hausman

social media direction

You need digital analytics because, without appropriate metrics, your social media strategy … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: conversion funnel, digital analytics, digital compass, hyperresearch, IBM Cognos, KPI, Razor Social, Social Media Examiner

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Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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