KPI Archives

6 Stages in the Digital Marketing Funnel: Lead Nurturing that Creates ROI

October 12, 2020 by Angela Hausman

I ran into this colorful infographic depicting the digital marketing funnel the other day and … [Read more...]

How To Monitor Social Media Strategy: Analytics

May 1, 2020 by Angela Hausman

So, you've got your social media marketing strategy in place and started working on posts and other … [Read more...]

Definition of Marketing Series: Definition of Marketing Strategy

April 30, 2020 by Angela Hausman

This installment of the Definition of Marketing Series looks at the definition of marketing … [Read more...]

A Digital Analytics Compass to Give Your Strategy Direction

February 24, 2016 by Angela Hausman

You need digital analytics because, without appropriate metrics, your social media strategy … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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