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7 Ways You Can Craft an Amazing Google Ads Strategy

September 11, 2020 by Angela Hausman

shopping ads

If you’re thinking of using Google Ads (formerly Google Adwords) as part of your marketing strategy … [Read more...]

Filed Under: Google Adwords Tagged With: Google Ads, Google Analytics, keywords, PPC, user intent

Update on Google Ranking Factors: SEO Tips

June 24, 2020 by Angela Hausman

Google ranking factors

OK, I warn you this post is pretty long. That's because there's speculation that over 200 Google … [Read more...]

Filed Under: Marketing Strategy, SEO Tagged With: Google ranking factors, keywords, off-page SEO, on-page SEO, SEO

What You Need To Know About How The Google Algorithm Works

August 26, 2019 by Angela Hausman

how the google algorithm works

For most of us, Google’s search engine is the first port of call when navigating the online world. … [Read more...]

Filed Under: Analytics in Action, Content Marketing, Marketing Strategy Tagged With: content marketing, google algorithm, keywords, SERPs

How to Perform Gap Analysis for SEO Content

April 6, 2017 by Angela Hausman

gap analysis for SEO

Chances are you're familiar with SEO (aka search engine optimization) and how it is used. Likewise, … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: gap analysis for SEO, Google Analytics, keywords, mind the gap, search engine optimization

Handy SEO Checklist

May 24, 2016 by Angela Hausman

seo checklist

A colleague at Capsicum MediaWorks sent me this great SEO checklist and I'd like to share it with … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: backlinks, Keyword Planner, keywords, seo checklist, Webmaster Tools

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Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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