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Everything You Need to Know About Keyword Mapping for SEO

January 26, 2021 by Angela Hausman

keyword strategy

Search engine optimization (SEO) requires the use and understanding of keywords from the very start … [Read more...]

Filed Under: Marketing Strategy Tagged With: keyword clusters, keywords, SEO

7 Ways You Can Craft an Amazing Google Ads Strategy

September 11, 2020 by Angela Hausman

shopping ads

If you’re thinking of using Google Ads (formerly Google Adwords) as part of your marketing strategy … [Read more...]

Filed Under: Google Adwords Tagged With: Google Ads, Google Analytics, keywords, PPC, user intent

Update on Google Ranking Factors: SEO Tips

June 24, 2020 by Angela Hausman

Google ranking factors

OK, I warn you this post is pretty long. That's because there's speculation that over 200 Google … [Read more...]

Filed Under: Marketing Strategy, SEO Tagged With: Google ranking factors, keywords, off-page SEO, on-page SEO, SEO

What You Need To Know About How The Google Algorithm Works

August 26, 2019 by Angela Hausman

how the google algorithm works

For most of us, Google’s search engine is the first port of call when navigating the online world. … [Read more...]

Filed Under: Content Marketing Tagged With: content marketing, google algorithm, keywords, SERPs

How to Perform Gap Analysis for SEO Content

April 6, 2017 by Angela Hausman

gap analysis for SEO

Chances are you're familiar with SEO (aka search engine optimization) and how it is used. Likewise, … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: gap analysis for SEO, Google Analytics, keywords, mind the gap, search engine optimization

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.