MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
    • Marketing Strategy
    • Social Media Marketing
    • Marketing Analytics
    • Back to Marketing Basics
    • Customer Relationship Management
    • Innovation Marketing
    • consumer experience
    • e-commerce
    • Entrepreneurship 101
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » Jason Falls

5 Steps for Data-Driven Digital Marketing That Improves Performance

April 30, 2014 by Angela Hausman

marketing funnel

I know I've said this before, but there are vast differences between traditional media and social … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Cognos, CoreMetrics, Data Driven Marketing, Jason Falls, KPI's, Omniture, ROI, social media, Social Media Examiner, social networking, SproutSocial, traditional marketing

5 Reasons why Integrating Social Media with Traditional Media is Hard

October 5, 2011 by Angela Hausman

social media marketing with Mari Smith

Integrating social media into your existing media -- advertising and public relations, is … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, buzz, Guy Kawasaki, integrating social media, Jason Falls, Mari Smith, marketing, social media, Social Media Examiner, social networks, traditional media


Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.