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Practical Marketing Principles to Generate Massive Growth

November 3, 2020 by Angela Hausman Leave a Comment

practical marketing principles

When a business owner repeats the strategies everyone else uses, they don't give customers a reason … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: Innovation Marketing, integration, market research, marketing mix, personas

5 Ways to Help Connected Consumers This Holiday Season

December 1, 2014 by Angela Hausman

connected consumers

Well, retailers didn't even wait until Thanksgiving to entice holiday shoppers to part with their … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: Black Friday, connected consumer, Demographic Profiles, Generation C, Holiday Sales, Holiday Season, integration, Mobile Commerce, online and offline, online shopping, Retailing

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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