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How to Use Consumer Psychology to Increase ROI

January 4, 2021 by Angela Hausman 3 Comments

consumer psychology and ROI

Ever think about how consumer psychology affects buying decisions? There are really 2 schools of … [Read more...]

Filed Under: Marketing Strategy Tagged With: Consumer Journey, consumer psychology, digital marketing, facebook, Guerrilla Marketing, Increase Roi, influence, integrated marketing communications, Marketing Analytics

Traditional Media and Social Media: It’s NOT a Choice

September 17, 2014 by Angela Hausman

approach to digital marketing

Social media (or new media) gets so much hype and traditional media is just so easy to bash that we … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy, Social Media Marketing Tagged With: brand, content marketing, Google, integrated marketing communications, new media, social media, social media marketing, traditional media, traditional media and social media, twitter

Innovation and Entrepreneurship Need Effective Marketing, Not Just Money

June 15, 2011 by Angela Hausman

Secretary Locke discussed innovation and entrepreneurship

Article first published as Marketiing as a Driver of Innovation and Entrepreneurship on … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: balance of trade, consumers, economy, entrepreneurs, entrepreneurship, Gary Locke, influence, Innovation Marketing, integrated marketing communications, marketing, NACIE, pricing, psychological pricing, Secretary of Commerce, social media, trade, unemployment

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.