In today's edition of Back to Marketing Basics I'd like to talk about innovation, more specifically … [Read more...]
Steve Jobs: The Movie, The Man, The Apple
For many of you, Steve Jobs IS Apple Computer. So, last night I went to see the new movie about … [Read more...]
Ideation and Innovation
Innovation can take many forms. Whether innovation involves creating a new consumer product or … [Read more...]
Why Most Innovative Products Fail and How to Make Sure Your’s Thrives
Have a great idea? Do you see yourself as the next Mark Zuckerberg (Facebook), Biz Stone (Twitter), … [Read more...]
Listen to Consumers: Consumer Innovation For Your Next MagaProduct
Innovation is expensive and risky -- and the US is falling seriously behind emerging economies in … [Read more...]