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You're here: Home » Innovation Marketing

Are Your Management Styles Killing Your Business or Increasing Performance

December 24, 2020 by Angela Hausman

management style and innovation

Your management styles can kill your business; dragging down efforts to grow the business and … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: exponential organizations, Innovation Marketing, management style, Microsoft, MIT, P&G, Salim Ismail, self-managed teams

Practical Marketing Principles to Generate Massive Growth

November 3, 2020 by Angela Hausman

practical marketing principles

When a business owner repeats the strategies everyone else uses, they don't give customers a reason … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: Innovation Marketing, integration, market research, marketing mix, personas

How Not to Grow Your Business According to the Pros

March 13, 2019 by Angela Hausman

grow your business

When it comes to business, growth is always critical. Your ability to achieve growth goals … [Read more...]

Filed Under: Marketing Strategy Tagged With: grow your business, Innovation Marketing, market failure, market testing, strategy

Back to School; 5 Elements Bring Your Brand Back to Marketing Basics

August 23, 2016 by Angela Hausman

back to marketing basics

If you're like me, your newsfeed is full of those back-to-school pictures everyone snaps to … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: back to marketing basics, Innovation Marketing, marketing, marketing basics, measure, monitor, personas, satisfaction, segmentation

Survival of the Fittest: Adapt & Collaborate, or Die

March 15, 2016 by Angela Hausman

evolution of organizations

I read a great post from BCG about the evolution of organizations equating adaptation in the biology … [Read more...]

Filed Under: Back to Marketing Basics, Innovation Marketing, Marketing Strategy Tagged With: adaptation, analytics, collaboration, cooptition, evolution of organizations, Innovation Marketing, marketing, sensing, survival of the fittest

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.