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You're here: Home » Innovation Marketing

How Not to Grow Your Business According to the Pros

March 13, 2019 by Angela Hausman

grow your business

When it comes to business, growth is always critical. Your ability to achieve growth goals … [Read more...]

Filed Under: Marketing Strategy Tagged With: grow your business, Innovation Marketing, market failure, market testing, strategy

Back to School; 5 Elements Bring Your Brand Back to Marketing Basics

August 23, 2016 by Angela Hausman

back to marketing basics

If you're like me, your newsfeed is full of those back to school pictures everyone snaps to … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: back to marketing basics, Innovation Marketing, marketing, marketing basics, measure, monitor, personas, satisfaction, segmentation

Survival of the Fittest: Adapt & Collaborate, or Die

March 15, 2016 by Angela Hausman

evolution of organizations

I read a great post from BCG about the evolution of organizations equating adaptation in the biology … [Read more...]

Filed Under: Back to Marketing Basics, Innovation Marketing Tagged With: adaptation, analytics, collaboration, cooptition, evolution of organizations, Innovation Marketing, marketing, sensing, survival of the fittest

Is Your Management Style Killing Your Business?

April 17, 2015 by Angela Hausman

management style and innovation

Your management style might be killing your business. Your management style and corporate culture … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: exponential organizations, Innovation Marketing, management style, Microsoft, MIT, P&G, Salim Ismail, self-managed teams

Innovation: Adoption and Diffusion in the Age of Social Media

December 22, 2014 by Angela Hausman

innovation

In today's edition of Back to Marketing Basics I'd like to talk about innovation, more specifically … [Read more...]

Filed Under: Back to Marketing Basics, Innovation Marketing, Marketing Strategy Tagged With: ad frequency, adoption and diffusion, Chris Maloney, Ev Rogers, Forrester, hexsee, Innovation Marketing, innovativeness, Malcolm Gladwell, personas, Robert Cialdini

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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