Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]
The Modern Customer Journey: Visualizing and Optimizing
The modern customer journey, as you can see from the customer journey map above, is a complex system … [Read more...]
Social Media Strategy: What Makes an Influencer?
In social media, finding influencers, getting them talking about your brand, and mobilizing their … [Read more...]
How Can Influencer Marketing Help your Business
Influencer marketing When a beauty brand gets to collaborate with Huda Kattan, it gets exposure … [Read more...]
Analytics, Listening, and Influencers in Social Media
I learned a lot of stuff last week at Social Media Week - 2013. And, I saw some cool tools demoed. … [Read more...]