No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]
How to Use Consumer Psychology to Increase ROI
Ever think about how consumer psychology affects buying decisions? There are really 2 schools of … [Read more...]
Social Media Strategy: What Makes an Influencer?
In social media, finding influencers, getting them talking about your brand, and mobilizing their … [Read more...]
42 Ways to Build Social Proof, Trust, and Influence
Those who read this column frequently know my habit of finding great infographics and adding my 2 … [Read more...]
Hacking Strategy: Balancing Control and Flexibility
In today's discussion on hacking strategy, I'd like to focus on the tradeoffs inherent in balancing … [Read more...]