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You're here: Home » influence

Newsletters Build Influence: Generate Engagement and Sales

March 9, 2023 by Angela Hausman 12 Comments

newsletters build influence

Why Isn't Your Firm Using a Newsletter? With all the attention on social media, SEO, and SMS … [Read more...]

Filed Under: email marketing Tagged With: Cialdini, email marketing, influence, newsletters

Building Social Capital To Convert Your Social Media Connections

February 21, 2023 by Angela Hausman

Social media works by creating awareness of your brand among a broader audience and driving positive … [Read more...]

Filed Under: Social Media Marketing Tagged With: blogs, facebook, influence, marketing, product evangelists, social media, social networks

How to Measure Marketing ROI

December 7, 2022 by Angela Hausman

roi of trade shows

No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]

Filed Under: Marketing Analytics Tagged With: advertising, attitude toward the brand, influence, market share, marketing effectiveness, marketing ROI, Marketing Strategy

How to Use Consumer Psychology to Increase ROI

January 4, 2021 by Angela Hausman

consumer psychology and ROI

Ever think about how consumer psychology affects buying decisions? There are really 2 schools of … [Read more...]

Filed Under: Marketing Strategy Tagged With: Consumer Journey, consumer psychology, digital marketing, facebook, Guerrilla Marketing, Increase Roi, influence, integrated marketing communications, Marketing Analytics

Social Media Strategy: What Makes an Influencer?

March 18, 2020 by Angela Hausman

influence marketing

In social media, finding influencers, getting them talking about your brand, and mobilizing their … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: brand strategy, consumer culture, influence, influencers, music, social influence

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.