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How to Use Consumer Psychology to Increase ROI

January 4, 2021 by Angela Hausman 3 Comments

consumer psychology and ROI

Ever think about how consumer psychology affects buying decisions? There are really 2 schools of … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Consumer Journey, consumer psychology, digital marketing, facebook, Guerrilla Marketing, Increase Roi, influence, integrated marketing communications, Marketing Analytics

Social Media Strategy: What Makes an Influencer?

March 18, 2020 by Angela Hausman

influence marketing

In social media, finding influencers, getting them talking about your brand, and mobilizing their … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: brand strategy, consumer culture, influence, influencers, music, social influence

42 Ways to Build Social Proof, Trust, and Influence

August 25, 2015 by Angela Hausman

social proof

Those who read this column frequently know my habit of finding great infographics and adding my 2 … [Read more...]

Filed Under: Marketing Strategy Tagged With: Cialdini, influence, liking, Mari Smith, scarcity, social proof, Taylor Swift

Hacking Strategy: Balancing Control and Flexibility

April 24, 2015 by Angela Hausman

In today's discussion on hacking strategy, I'd like to focus on the tradeoffs inherent in balancing … [Read more...]

Filed Under: Marketing Strategy Tagged With: Blockbuster, control, exponensial organizations, flexibility, Google, influence, Kodak, strategic palette, strategy

Content May Be King, But Marketing is Queen

June 27, 2014 by Angela Hausman

content marketing dillemma

To be clear, I didn't coin this phrase, but I certainly agree wholeheartedly that content may be … [Read more...]

Filed Under: Content Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: advertising, Cialdini, content marketing, influence, marketing, metrics

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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