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Brand Strategy 101

July 28, 2014 by Angela Hausman

What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: 1984, Apple, brand, brand marketing, Cultural Branding, David Aaker, Douglas Holt, Forbes, George Orwell, Huffington Post, Iconic Brands, Inc., McDonalds, Nike, Starbucks, The Marlboro Man, Tiger Woods

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.