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You're here: Home » IBM

10 Myths About Predictive Analytics

December 15, 2020 by Angela Hausman

social media analytics

Business is tough and competition is brutal in a world where the internet expands your competition … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Coke, IBM, Oracle, predictive analytics, SAP, SAS, TechRadar

Developing Market Information: How to Succeed in Business [UPDATED]

October 6, 2020 by Angela Hausman

value of puking

One of the major differences between social media and traditional media is DATA. In traditional … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: data analytics, developing market information, IBM

Integrating 4 Critical Tactics for Digital Marketing Success

May 29, 2018 by Angela Hausman

digital marketing success

Digital marketing success is more than just choosing a few digital tactics, it requires integrating … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing, What's working Tagged With: Adobe, analytics, Buffer, content marketing, design, facebook, Google, Hubspot, IBM, Kissmetrics, paid advertising, Pinterest, SEO

Business Intelligence in a Digital World

July 27, 2016 by Angela Hausman

business intelligence in a digital world

In contrast to the pre-digital world, we're now drowning in data, creating an increasing need for … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: BI engineering, business intelligence, IBM, market intelligence, market research, modelling

5 Roadblocks to Doing Data Analytics at the Speed of Light

May 5, 2016 by Angela Hausman

real-time analytics

In the old days, about 3 years ago, when a manager wanted information, he/she'd sent a request to … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: data analysts, data analytics, data-driven decisions, decision making, IBM

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.