You need digital analytics because, without appropriate metrics, your social media strategy … [Read more...]
Why Predictive Analytics is Better than Stuffing with Turkey
Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]
The Sad State of Sentiment Analysis
If you're an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily … [Read more...]
Adding a Content Strategy to Your Marketing Mix
Just a year or so ago, the words content strategy were basically unknown and we didn't even talk … [Read more...]
Social Media Analytics: Sentiment Analysis
I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing … [Read more...]
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