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You're here: Home » hyperresearch

A Digital Analytics Compass to Give Your Strategy Direction

February 24, 2016 by Angela Hausman

social media direction

You need digital analytics because, without appropriate metrics, your social media strategy … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: conversion funnel, digital analytics, digital compass, hyperresearch, IBM Cognos, KPI, Razor Social, Social Media Examiner

Why Predictive Analytics is Better than Stuffing with Turkey

November 24, 2014 by Angela Hausman

predictive analytics

Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]

Filed Under: Analytics in Action Tagged With: correlation, data mining, descriptive analytics, hyperresearch, marketing, nvivo, predictive analytics, predictive model, social media performance, social networks, spurious correlation

The Sad State of Sentiment Analysis

December 26, 2013 by Angela Hausman

accuracy of sentiment analysis

If you're an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, Brandwatch, Freshminds, hyperresearch, Radian6, sentiment analysis, Sysomos, text analytics, Walid Saba

Adding a Content Strategy to Your Marketing Mix for Success

September 19, 2013 by Angela Hausman

content marketing roi

Just a year or so ago, the words content strategy were basically unknown and we didn't even talk … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: content marketing, content strategy, Google Keyword Planner, hootsuite, hyperresearch, marketing mix, SproutSocial

Social Media Analytics: Sentiment Analysis

June 28, 2013 by Angela Hausman

sentiment analysis

I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, Chatterbox, hyperresearch, IBM, marketing, nvivo, Radian6, SAAS, Salesforce.com, SAS, sentiment analysis, social media, social media analytics, Trackur, ViralHeat

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