MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
    • Marketing Strategy
    • Social Media Marketing
    • Marketing Analytics
    • Back to Marketing Basics
    • Customer Relationship Management
    • Innovation Marketing
    • consumer experience
    • e-commerce
    • Entrepreneurship 101
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » hootsuite

7 Tools to Improve the ROI of Content Marketing

August 12, 2021 by Angela Hausman

content marketing dillemma

[updated from an earlier version] We all know content marketing is the new SEO, but many of us … [Read more...]

Filed Under: Content Marketing Tagged With: Buffer, Buzzsumo, Guest Posts, hootsuite, SEO, SERPs, SproutSocial, wordpress, Yoast

Adding a Content Strategy to Your Marketing Mix for Success

September 19, 2013 by Angela Hausman

content marketing roi

Just a year or so ago, the words content strategy were basically unknown and we didn't even talk … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: content marketing, content strategy, Google Keyword Planner, hootsuite, hyperresearch, marketing mix, SproutSocial

My 7 Favorite Social Media Tools

May 1, 2013 by Angela Hausman

content marketing

It's been a long time (in social media years) since I posted about cool social media tools and I … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Social Media Marketing Tagged With: aweber, curation, facebook, Google, Google Trends, hootsuite, Quora, social media, social media tools, Tweriod, twitter

Social Media Analytics: How’s Your Social Media Strategy Going?

February 3, 2013 by Angela Hausman

predictive analytics

Are you really kicking your social media marketing? For too many folks the answer is: I don't … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: engagement, Google Alerts, hootsuite, Radian6, ROI, social media analytics, social media marketing, Social Mention

Warning: Social Media Marketing Risks

January 6, 2012 by Angela Hausman

jeremiah owyang warns of risks in social media marketing strategy

I ran across a great report from Altimeter Group published by Jeremiah Owyang warning firms about … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Altimeter, Applebees, hootsuite, Jeremiah Owyang, marketing, Marketing Strategy, Radian6, social media marketing


Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.