hierarchy of effects Archives

3 Ingredients in the Secret Sauce for Digital Marketing Success

April 20, 2015 by Angela Hausman

What's the secret sauce for digital marketing success? I did a podcast interview on Friday -- … [Read more...]

Using Social Media For … Sales?

June 12, 2013 by Angela Hausman

Businesses are using social media marketing to support a number of organizational goals, such … [Read more...]

ROI: Return on Investment in Social Media Marketing

March 12, 2012 by Angela Hausman

This week I'll begin a series of posts on Return on Investment (ROI). I've devoted a lot of space … [Read more...]

Social Media Hierarchy of Effects: Maximize Your ROI

July 25, 2011 by Angela Hausman

I've been working on a major submission to the Journal of Marketing, the premier marketing journal … [Read more...]

Hierarchy of Effects: Monitoring and Maximizing Your Marketing Efforts

April 26, 2011 by Angela Hausman

The hierarchy of effects is: Marketing term for the sequence of five steps a consumer passes … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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