What's the secret sauce for digital marketing success? I did a podcast interview on Friday -- … [Read more...]
Hierarchy of Effects: Monitoring and Maximizing Your Marketing Efforts
The hierarchy of effects is: Marketing term for the sequence of five steps a consumer passes … [Read more...]
Why its Stupid to Measure ROI
Ok, its not ALWAYS stupid -- but more often than not its stupid to measure ROI in marketing and … [Read more...]