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You're here: Home » hierarchy of effects

3 Ingredients in the Secret Sauce for Digital Marketing Success

April 20, 2015 by Angela Hausman

digital marketing success

What's the secret sauce for digital marketing success? I did a podcast interview on Friday -- … [Read more...]

Filed Under: Content Marketing, Marketing Analytics, Marketing Strategy Tagged With: analytics, content marketing, conversion funnel, digital marketing success, Disney, engagement, facebook, Google, hierarchy of effects, twitter

ROI: Return on Investment in Social Media Marketing

March 12, 2012 by Angela Hausman

social media roi

This week I'll begin a series of posts on Return on Investment (ROI). I've devoted a lot of space … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, hierarchy of effects, marketing, message amplification, return on investment, ROI, social media, social media hierarchy, social networks

Hierarchy of Effects: Monitoring and Maximizing Your Marketing Efforts

April 26, 2011 by Angela Hausman

The hierarchy of effects is: Marketing term for the sequence of five steps a consumer passes … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: decision making, hierarchy of effects, Marketing Research, monitoring, ROI, social media

Why its Stupid to Measure ROI

April 14, 2011 by Angela Hausman

relationship marketing isn't for everyone

Ok, its not ALWAYS stupid -- but more often than not its stupid to measure ROI in marketing and … [Read more...]

Filed Under: Marketing Strategy Tagged With: Branding, cause-effect, direct marketing, hierarchy of effects, marketing, relationships, ROI, social media, trust


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.